Privacy Policy
Effective Date: 30th April 2026
At Infinite Lives Group, we are committed to protecting your privacy and handling your personal data in a transparent and secure manner. This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection laws, including the UK GDPR.
By using our website (https://infinitelives.co.uk/), you agree to the terms outlined below.
Who We Are
Infinite Lives Group operates this website and associated services. For any privacy-related queries, please contact us using the details at the end of this page.
What Information We Collect
Personal Information
We may collect the following information when you interact with our website or services:
- Name
- Email address
- Phone number
- Company or business details
- Information relevant to services you request
Technical & Usage Data
We automatically collect certain information to help improve our services, including:
- IP address
- Browser type and device information
- Pages visited and interaction data
Comments
If you leave comments on the site, we collect the data shown in the form, along with your IP address and browser details to assist with spam detection. An anonymised hash may be shared with the Gravatar service. You can view their privacy policy here: https://automattic.com/privacy/.
Media Uploads
If you upload images, please ensure they do not contain embedded location data (EXIF GPS), as this may be accessible to others.
Cookies
We use cookies to improve your experience. These may include:
- Saving your details when leaving comments
- Session cookies for login functionality
- Preference cookies for display settings
You can control cookies through your browser settings.
Embedded Content
Our website may include embedded content such as videos or external media. These third-party services may collect data as if you visited their site directly.
How We Use Your Information
We process your data for the following purposes:
- To provide and manage our services
- To respond to enquiries and support requests
- To improve website functionality and performance
- To maintain security and prevent fraud
- To comply with legal obligations
We do not sell your personal data and do not use it for unsolicited marketing.
Lawful Basis for Processing
We process personal data under the following legal bases:
- Legitimate interests to operate and improve our services
- Contractual necessity where processing is required to deliver services
- Legal obligations where required by law
- Consent where applicable
Who We Share Your Data With
We only share your data where necessary, including:
- Service providers or partners required to deliver services
- Spam detection and security systems
- Legal or regulatory authorities where required
We do not share your data with third parties for advertising or resale purposes.
Data Retention
We retain personal data only as long as necessary:
- Comments and related data may be stored indefinitely
- User accounts remain until deleted by the user or administrator
- Uploaded files are removed once no longer required
Your Rights
You have the following rights under data protection law:
- Right to access your data
- Right to correct inaccurate data
- Right to request deletion
- Right to restrict or object to processing
To exercise your rights, contact us using the details below.
Data Security
We take security seriously and implement appropriate technical and organisational measures, including:
- Secure servers and encryption where applicable
- Regular system updates and monitoring
- Restricted access to sensitive data
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.
Contact Us
If you have any questions about this policy or your data, please contact:
Email: info@infinitelives.co.uk
Website: https://infinitelives.co.uk/