For the past 18 months, I’ve been on a mission—one that’s been long overdue. It’s not just about clearing space in my home, garage, and storage areas; it’s about mentally resetting, refocusing, and shifting towards a life that makes sense.
I’ve spent over three decades building businesses, collecting projects, stockpiling equipment, and amassing everything from domain names to arcade parts. Some of it had a purpose, some of it was just waiting for the right moment, and some—if I’m honest—was simply taking up space. And now? I’m letting it all go.
It’s not been an easy process. Every item, every project, every business represents time, energy, and a part of my journey. There have been moments where I’ve questioned whether I should hold onto something “just in case” or if I might need it down the line. But the reality is, clutter—both physical and mental—holds you back. Letting go isn’t about losing something; it’s about making room for what truly matters moving forward.
The Great Sell-Off
I started with the big things—the businesses that had been a major part of my life. The late nights, the sacrifices, the stress and frustration, the dedication and commitment I had poured into them over the years. I had built these ventures with everything I had, pushing to be the best at what I did and, more importantly, to never let anyone down. That’s just who I am—when I commit to something, I give it my all. These weren’t just businesses; they were HUGE parts of me.
The Bouncy Castle Business
For over two decades, my bouncy castle business was a key part of my life. It wasn’t just a job; it was something I built from the ground up. But when the time came to move on, I didn’t just walk away—I stripped the business down, selling off everything: vehicles, inflatables, fans, mats, soft play, the lot. One of my key staff members, someone who had been there through it all, wanted to keep the good company name alive. He purchased some of the best hirers and went on to run the company as his own. It felt like the right way to pass the torch, knowing the business would continue in capable hands.
The CBD Business
CBD was something I genuinely enjoyed being part of, but the challenges of marketing and stock investment made it a constant battle. The industry is stacked against businesses trying to advertise CBD legally, and the huge stock values tied up in inventory made it difficult to scale in the way I wanted. Not utilising contacts in other industries and trying to do it all myself wasn’t sustainable, and I realised it wasn’t where I wanted to be long-term. I still use and will always be an advocate of CBD Flower.
The Cannabis Seeds Business
Now, I’m in the process of selling my cannabis seeds business. It’s another business that requires constant marketing investment, and that’s not where I want to put my energy. The steady sales keep it ticking over, but for me, it’s time to move forward.
Beyond the Business
Beyond that, I’ve been selling everything else—tech projects, arcade gear, touchscreen PCs, boxes of LED lighting I once intended for a business that never took off, and countless project parts from the tech and gaming scene. If it’s been sitting unused, it’s going.
For the niche, valuable stuff, I’ve been shifting it through My eBay. The more general items? Car boot sales and Facebook Marketplace. Every sale means more space, fewer distractions, and a sense of clarity. It’s strange how something as simple as seeing an empty shelf or a cleared garage floor can feel like a deep breath after years of holding it all in.
A Sharper Focus and a Bigger Vision
I’m not just downsizing for the sake of it. I’m sharpening my focus, stripping things back to the businesses and investments that truly matter to me:
Content Creation and Applications
I’ve spent years building online content businesses, and this is something I genuinely enjoy. It’s not just about writing; it’s about creating, sharing knowledge, and building something that lasts. The internet is constantly evolving, and staying ahead in content-driven businesses is a challenge I thrive on.
This very website, Infinite Lives Group, is intended to be the hub of my operations and content creation. First and foremost, it’s a content platform, but it will also serve as a place to bring my services and expertise into one space. Then, alongside my work with a major retro gaming platform, as well as my other content platforms, I’ll continue to expand and refine what I do best—delivering quality content, valuable insights, and scalable digital projects.
My Long-Term Goal?
I see the demand. I understand the value of space, not just as a commodity but as something people need to free themselves up, much like I’m doing right now. Container storage is a business that makes sense, both practically and financially. I don’t have a location yet, and I’m in no rush—but when the right opportunity presents itself, I’ll be ready.
Looking ahead, in seven years, I want to still be involved in retro gaming content while having built a small portfolio of six or seven workspaces. By the ten-year mark, I’d like to have my portfolio in double figures, with container storage as the flagship business.
